Senior Writer, Marketing (Growth & Engagement) (REQ-012296_New_York)
The [Register to View] target="_blank">mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.Job Description
As we continue to build our dynamic award-winning in-house creative team, we’re looking for a senior writer for our Engagement Mission to help deepen our relationship with readers. You will play an important role in concepting, developing and leading campaign and marketing efforts to communicate new products, features and benefits that illustrate the increasing value of a subscription to The New York Times. This writer will sit on the Growth marketing team and report to the Associate Creative Director of Writing.
You’ll work with other creative team members, but also with our colleagues in marketing and media strategy, product design, and the newsroom. We are looking for candidates who have talent and depth in writing across multiple channels or multi-faceted campaigns. We want a writer who loves ideas — it’s our hope that you will help us create concepts that inspire and excite others, and then present them effectively and enthusiastically.
We will look to you to bring unexpected, yet deeply resonant, thinking about how to market our journalism in this moment — how to communicate that our journalism is worth doing and worth supporting.
What you’ll do:
Write marketing copy that communicates consumer value across a variety of channels, including social media (both paid and owned), email, display, inline/in product and print (and potentially more) that delivers on our overall strategy. Our copy needs to be compelling without being hyperbolic or overly dramatic — it should be crisp, clear, and accurate; in short, it needs to live up to the journalism it is marketing.
Collaborate with art directors and designers to create powerful concepts as a result of a team effort.
Work with strategists and designers within our department and across the organization to develop campaign ideas that increase brand and product awareness and support our business goals.
Address feedback or changes to approach, strategy or the news cycle.
Create compelling presentations and provide rationale for creative work to a broad and varied group of colleagues, including leadership.
Recognize opportunities and examples within Times journalism that are relevant to use in campaigns.
Build upon writing standards within the department.
What you’ll bring:
8+ years of experience as an advertising or brand writer at an agency, studio or in-house.
Experience with consumer-facing product writing.
A portfolio that shows strong conceptual thinking applied across a range of touchpoints, including social, digital, print, and experience thoroughly interrogating proof of concept from more than one vantage point.
Impeccable writing, with the ability to express ideas clearly, succinctly and compellingly. At The Times, this also means a strong attention to detail about word choice, syntax and grammar.
Enthusiasm and excitement for working across a range of projects with partners in the newsroom, strategy and marketing.
Belief in the value of journalism to people and society as a whole; we hope you enjoy reading, watching and listening to journalism, and have curiosity and excitement about the work and our company.
Understanding of trends in advertising, branding and media, and culture.
Interest in helping junior creative team members improve their work.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.