Designer, Digital Design - Games (REQ-012615_New_York)
The [Register to View] target="_blank">mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.Job Description
We’re looking for a designer to conceptualize and design marketing campaigns for New York Times Games. The team is focused on creating acquisition and brand campaigns that support subscription initiatives and increase engagement. Since the launch of The Crossword in 1942, The Times has captivated solvers by providing engaging word and logic games. In 2014, we introduced The Mini Crossword — followed by Spelling Bee, Letter Boxed, Tiles and Vertex. In early 2022, we proudly added Wordle to our collection. We strive to offer puzzles for all skill levels that everyone can enjoy playing every day. It’s an exciting time to join this team.
As a member of the in-house marketing team, the Games designer works with the senior art director to ensure the design supports subscription and engagement initiatives. This position requires strong cross-functional communication with designers, writers, marketers and project managers, with an ability to articulate to leadership the rationale behind the work. The candidate has a track record of creating outstanding, multi-channel advertising or marketing campaigns consisting of print, digital display, social, landing pages and email marketing, that not only look great, but perform efficiently as well. This candidate wants to be part of an exceptional team that delivers world-class work. You are passionate about design, perform at a high level and are comfortable working on multiple projects at once. We are looking for candidates who bring a refined aesthetic, a nuanced understanding of typography, layout and color, and strong executional design skills.
What You’ll Do
Develop Games marketing campaigns that live across multiple channels (print, digital display, social, landing pages, email and more) to attract and retain subscribers.
Be accountable for conception and execution of visual creative projects that successfully push the New York Times Games brand forward while also helping to reach our subscription goals.
Translate brand identity and marketing strategy into inspiring creative concepts in close partnership with writers.
Work from creative briefs and address feedback from partners to refine concepts.
Regularly review creative work with the group’s senior creative staff to get feedback on direction, and to ensure the work is aligned with other projects and strategies.
Craft compelling presentations and provide rationale for your design to a broad group of colleagues, including leadership.
Work cross-functionally to partner with project managers, writers, marketers, product designers and developers to create visual consistency between product marketing, brand marketing and editorial content.
Work closely with developers to plan for and pass off emails and landing page designs, in addition to reviewing developed assets for quality control.
Promote creative standards and design with strategic intent.
What You’ll Bring
Five-to-seven years graphic design experience with deep expertise in developing the visual language for premium brands.
A design portfolio that shows conceptual thinking applied across a range of touch points, including social, display, print and email.
Proficiency in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity.
Understanding of the social media ecosystem and how brands should participate in an authentic way.
Passion for nurturing relationships and rallying teams to align around a vision and strategy.
Ability to think conceptually and strategically.
Ability to collaborate with illustrators and animators.
Fluency with design software, including the full Adobe Suite and Figma.
Experience with motion graphics, particularly for social media and digital ad executions.
Ability to engage with others to cultivate an environment of learning and constructive dialogue about our work.
Curiosity, thoughtfulness, organizational skills, a sense of prioritization and strong attention to detail.
A passion for games, especially as it relates to design and marketing.
Some experience and understanding of product design and UX.
B.A., B.F.A. or M.F.A. preferred.
This is a New York-based role.
This position reports to the senior art director of Games, marketing
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.