Product Manager, Ad Experience (REQ-012584_New_York)
The [Register to View] target="_blank">mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.Job Description
About the Role
The Product Manager I is responsible for creating premium digital ad products that are differentiated in market, perform measurably for advertisers and create a better experience for users across The New York Times Company’s collection of news and lifestyle products.
The Product Manager develops advertising products for specific surfaces, like the home screen, or products, like our Cooking app or an opinion newsletter, as well as the changes to our ad libraries or other ad platform features and supporting services needed to serve and target them to end users. This individual understands marketing and how to define and measure performance for a variety of advertiser goals.
As a contributor to the cross-functional Advertising Mission tasked with contributing to the long-term profitability of The Times through development of a sustainable digital advertising business, the person in this role uses Agile best practices and works with engineers, product designers, product marketers, data analysts, data scientists, and project management to deliver the most valuable products. The person in this role thrives in a dynamic environment and has a proclivity towards collaboration and cooperation.
Develop and prioritize the product strategy and roadmap for your portfolio of surfaces, products, or platforms based on customer needs, established KPIs, and input from partners
Help the team achieve OKRs by leading the product development lifecycle from discovery to delivery
Define key performance metrics for product area
Lead and facilitate effective meetings with clear objectives, agendas, and action items
Ensure consensus by regularly communicating your team’s priorities and roadmap, and soliciting feedback
Demonstrate expertise communicating and influencing at all levels of the organization
Write value-based OKRs for the Ad Experience team
Create short and long-term product visions by identifying unmet needs
Conduct user sessions to better understand the needs of internal and external customers
Identify near-term opportunities while prioritizing solutions that build on the value proposition(s) of our editorial products to drive performance for advertisers who buy from us directly
Capture the short-term and long-term impact of product decisions for features/projects and identify risks and weaknesses in product solutions and ensure they are understood by the full team
Facilitate an inclusive team
Provide unsolicited, constructive, and actionable feedback to colleagues
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.