Social Media Editor (REQ-012825_New_York)
The [Register to View] target="_blank">mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.Job Description
The New York Times is looking for a social media editor with experience in journalism, social media strategy and co-producing projects that involve crowdsourcing, social media reporting and research and user-generated content (UGC).
You will establish a vision for shaping and targeting our journalism for different platforms, and you will be responsible for understanding and developing new strategies, tools and workflows as those platforms evolve. This means you’ll be building our presence on Facebook, Twitter, Instagram, chat apps and emerging platforms. Engaging our readers, monitoring on-site and off-platform conversations for story ideas and integrating readers’ contributions into our daily and enterprise report is essential.
You will also work with reporters and editors across the newsroom in how social media and readers’ voices can inform our journalism, both pre and post publishing.
Leading The Times’s main presence on Twitter, Facebook and potentially other platforms: providing coverage of breaking news and live events, conceiving and executing innovative social plans for enterprise projects and engaging readers in UGC projects.
Developing and refining the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing.
Building creative social native content (e.g. Instagram stories).
Suggesting story ideas, and partnering with desks across the newsroom to produce stories that:
Anticipate readers’ perspective social and search needs sparked by a Times exclusive or a news event.
Respond to readers’ real-time social and search needs.
Benefit from crowdsourcing or UGC approach.
Developing testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (Social, Search, etc.)
Partner with editors across newsdesk to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest.
Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms.
Tracking success through engagement rates, growth statistics, reader responses and other metrics.
Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences.
3+ years of experience in social media or digital journalism.
Deep understanding of all mainstream and some emerging social channels.
Consistent record running Facebook, Twitter and Instagram for major media outlets.
Demonstrated interest in visual storytelling.
A passion for news and a dedication to The Times and its journalistic mission.
Skill at bridging specialties, including reporting, editing, product, analytics, design and user research.
Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.