Executive Director, Product Marketing (REQ-012454_New_York)
The [Register to View] target="_blank">mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.Job Description
The executive director of product marketing will help shape the future of product marketing at The New York Times by leading a team of product marketers focused on subscriber engagement. While we have long had marketers driving brand perception and business growth, our product marketing practice is still developing. The Times is in a period of rapid expansion and growth. Our new company strategy that rolled out earlier this year centers on our aspiration to become the essential subscription for curious people seeking to understand the world. A key component of that strategy is building a digital product experience that people seek out and want to engage with daily across news and many other passion points in their lives.
Product development is at the forefront of advancing this strategy and creates a fantastic opportunity for product marketing to help build and launch products that ensure The Times is the best place to experience original, high quality journalism, consumer news and information in the world. As the practice leader for product marketing, you will lead a team of product marketers who embed within our subscriber engagement and audience product teams and ultimately help build a world-class product marketing practice for The Times.
You will naturally bring deep digital product marketing experience in their own right, having worked within product-led teams to create and launch successful consumer-facing products and features. It’s also important that this leader is a proven team leader with experience in developing product marketing talent and building support for the practice within cross-functional teams. You will report to the senior vice president of marketing.
Product Marketing Strategy: Build the product marketing discipline here at The Times by applying your experience with inbound and outbound product marketing. Shape product marketing contributions to new subscriber engagement — driving product and feature launches, leading a team to deliver competitive analysis, consumer research and insights, messaging strategy, go-to-market planning and execution. Partner with cross-functional partners in audience insights, product, engineering and newsroom to shape the strategy and design of new products and features. Partner within the marketing function to develop go-to-market creative assets and build owned and earned media campaigns. Work closely with marketers in other teams to foster effective communication and alignment of new launches and tests across the entire consumer journey.
Team Leadership: Grow and develop a team of product marketers who will embed within cross-functional product teams focused on subscriber engagement and audience growth. Provide leadership and guidance, proactively developing and upskilling team members based on our needs and the evolving role of product marketing. Lead recruiting and training efforts to build needed capabilities and to help team members build careers over time. Take an active role in career management and employee growth by promoting an environment of empathy and continuous feedback. Establish and foster a team culture of diverse perspectives, motivated by ongoing learning and a test-and-learn mindset.
Brand Strategy: Leverage the overall communications strategy and brand standards and apply them in a product context. Champion the voice of the consumer in product teams. Translate research with readers and subscribers into actionable insights and apply those insights to product strategy, positioning and messaging. Leverage insights-driven channel strategies for important product launches and execute to drive engagement goals.
Collaboration: Partner closely with colleagues in marketing, product, product design, creative writing, audience insights, project management, data insights and newsroom in a cross-functional team context on strategy, launch and optimization of products and product features. Develop strong relationships to ensure all strategic initiatives are planned, executed and launched flawlessly. Represent the product marketing function with senior leadership, gaining the trust of mission and function leads and executive leadership.
10+ years of brand and insights-driven product marketing experience, ideally at more than one organization/company, and for a digital consumer product or tech brand.
Demonstrated success developing talent and leading a high-performing product marketing team.
Experience with how to operate within product-led teams and comfort working with product and technology development partners.
Experience translating brand strategy into product marketing deliverables such as positioning, messaging and go-to-market.
Demonstrated ability to work in both creative and analytical environments.
Excellent presentation and communication skills. Experience working with senior leadership.
Experience leading cross-functionally and building deep relationships across a diverse set of partners within product development and marketing.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.