Marketing Automation Evangelist (R00097161_Sacramento)
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: [Register to View]
Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.
The Marketing Technology Evangelist will serve as the technical expert in the clients’ marketing automation platform, data model, and offer best practices in campaigning.
Provides technical leadership to on-shore and off-shore teams in Marketing Management Tool, and in general, MarTech
Responsible for ongoing training of MarTech Tool skills and apprise marketing operations team of changes based on upgrades
Supports the on-shore and off-shore teams with MarTech Tool administration needs, such as granting tools access to new members and migrating campaigns between environments
Reviews and supports MarTech Tool application upgrade needs; Recommends upgrades, as appropriate, to Technical Support team
Collaborates with Technical Support team for new and/or changes to existing integrations
Leads in translating complex MarTech requirements into an optimal marketing management that meets clients’ business objectives and marketing strategy
Leads, manages, and coaches off-shore marketing operations team during escalations including issue analysis and resolution
Participates in and coaches team during peer reviews and marketing automation
Support in marketing automation tool improvement projects
Responsible for adhering to client and Accenture Marketing Services processes and best practices and contributing to Campaign Management Tool best practices documentation
Here's what you'll need:
At least 5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client
At least 5 years of technical expertise in one or more marketing automation tools (e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Oracle-CRM-Marketing, Eloqua, and/or Marketo)
At least 4 years of experience across a broad range of digital/commerce technologies and platforms across Web Solutions, Digital Marketing, Enterprise Portals, Content and Cloud
At least 4 years experience leading large sized teams (on and offshore) and technology engagements, including client and consulting staff
Bachelor's degree or equivalent (minimum 12 years) work experience
Bonus points if:
Marketing Automation (Eloqua, Responsys, Marketo)
DMPs (Blue Kai, Rocket Fuel, Trade Desk etc.)
DSPs (Adobe Media Optimizer, DoubleClick, Media Math)
Data visualization, Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Good Analytics, Webtrends
Experience with selling to C-level executives and other business development activities
Strong communication skills (interactions with executive clients and sponsors)
Experience leading multiple large full lifecycle implementations
Experience in leading complex integrated solutions including integration services, data modeling, cloud-based solutions
Understanding of leading practices in marketing automation
Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes
Understanding of marketing automation and experience with targeting, segmentation, test/control design, and campaign reporting and analytics
Understanding of marketing operations, processes, business requirements.
Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
Ability to evaluate concepts and present recommendations to leadership
Strong written and verbal communication skills
Certification in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Eloqua, Marketo
Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services
Advanced degree (MBA, MS, or equivalent)
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