175: Global Capital Markets Media Lead (R00096393_Atlanta)
Role: Global Capital Markets Media Lead
Organization: Corporate Functions/Marketing + Communications
Location: Chicago, New York, Minneapolis, Atlanta, Philadelphia, Washington D.C., or Charlotte, N.C
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at [Register to View] .
Overview of North America (NA) Marketing + Communications
The North America Marketing + Communications team shapes and activates marketing and communications strategies across the marketing lifecycle that fuel growth for Accenture’s $20B+ North American market (United States and Canada). Its cross-functional team drives category brand positioning in the North American market, curates end-to-end client experiences to drive the local growth agenda, empowers and positions Accenture’s leaders, and engages and inspires the company’s North American people, recruits and alumni. It positions Accenture in the heart of local innovation, business and technology communities and champions programs for equality, inclusion and diversity within Accenture North America and the communities it serves.
Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.
Corporate Functions – Marketing & Communications
As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.
YOUR ROLE: Media and Analysts Relations Senior Manager – Global Capital Markets Media Lead
Accenture is looking for a dynamic public relations pro to lead the strategy, execution, and coordination of a comprehensive media relations program across Accenture’s capital markets business, with direct responsibility for executing the capital markets media and analyst relations portfolio. It would involve a particular focus on helping shape messaging about how the capital markets industry (which for Accenture includes: investment banking, wealth management, asset management and market infrastructure) should bring digital innovation to transform their business models and operations to remain competitive with new entrants and traditional competitors. The pandemic brought digital transformation ahead in a short period of time, leveling the playing field of digital maturity and reshaping the competitive environment. The role is responsible for generating top tier media coverage in influential press in support of Accenture’s capital markets objectives.
Additionally, this role is responsible for leading and implementing an executive positioning program for our capital markets industry lead, leveraging media relations, social media, speaking engagement and awards. Further responsibilities include increasing industry analyst awareness of Accenture’s capital markets capabilities and differentiation by proactively driving education initiatives and executive and business briefings with key industry analysts.
This individual will work closely with the capital markets marketing & communications leads as well as the capital markets industry leads. The individual will also collaborate with national, industry, business and global media relations colleagues across the company to leverage content for relevant stories. The capital markets media lead will also help draft social media to amplify awareness and visibility. This role reports into the Industry Media Relations Lead and is part of Accenture’s Corporate Communications function.
While there will never be a typical day at Accenture, here’s a look at some of your responsibilities.
Create a capital markets media strategy working in synch with the marketing team to develop themes and messaging that align with the marketing teams’ plans as well as overall industry trends and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions, client and third-party announcements, and navigating potential internal news conflicts.
Establish executive positioning platforms leveraging subject matter experts.
Coach and prepare spokespeople.
Drive the content pipeline for media relations on client stories, research and thought leadership.
Design a strategic approach for industry analyst relations, proactively setting up meetings with key capital markets leads and analysts and overseeing the responses to RFIs for reports.
Collaborate with cross-functional team to craft proactive media and analyst outreach/briefing initiatives surrounding key industry events, including the FT’s Future of Asset Management conference and various wealth management summits.
Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in the industry.
Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
Drive the application process for industry important awards and rankings; promote wins.
Manage and develop professional working relationships with key journalists and client peers.
Work with industry marketing & communications team to create and execute effective social media initiatives for capital markets industry executives.
Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.
YOUR EXPERIENCE: Basic Qualifications
Bachelor's degree or other university degree.
Minimum of eight years’ experience in PR/corporate communications in the capital markets sector. In-house or agency.
SET YOURSELF APART: Preferred Skills
Experience at building strong working relationship and providing strategic counsel to senior leadership.
Natural storyteller with ability to connect Accenture capabilities to industry news.
Strong relationships with banking, wealth management and asset management industry business and trade press/media influencers.
Able to leverage social media to augment and amplify media relations program. Broad based business acumen and ability to quickly grasp Accenture’s business strategy.
Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem and all aspects of Accenture’s business.
Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.
Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
Exceptionally detail oriented yet equally flexible and agile. Comfortable with ambiguity.
Proven ability to manage multiple tasks under tight deadlines.
Ability to be work analytically in a problem-solving environment.
Innovative/creative problem-solving skills.
Passion for executing deliverables and programs of the highest quality possible.
Excellent communication (written and oral) and interpersonal skills
Excellent negotiation, influence, mediation and conflict management skills.
Strong leadership skills—team building, supervision, mentoring.
Ability to work autonomously and independently yet integrate and collaborate with other areas within Marketing & Communications and other areas within Accenture.
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
As required by Colorado law under the Equal Pay for Equal Work Act,Accenture provides a reasonable range of compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $73,764 - $170,100 and [Register to View]
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