Social Media Insights Strategist (R00096348_Atlanta)
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: [Register to View]
As a member of the Marketing Strategy and Analytics team, the Social Media Insights Strategist helps our client organizations monitor, understand, optimize, engage and influence digital communities. The Social Media Insights Strategist is a solutions-oriented leader charged with developing strategic insights from structured and unstructured quantitative and qualitative data.
The ideal candidate should have a strong foundation in interacting with raw data and disparate conversations, translating information into the language of brand management and content marketing, simplifying complex information, possess a keen eye for detail, have a solid understanding of creating audience-first content and a passion for social media. Additionally, this role requires an understanding of the marketing lifecycle from acquisition through retention, and social media’s function in the wider multi-channel environment to create industry-leading customer experiences across all touchpoints. We’re looking for agency strategists and social experts who are seeking a new career opportunity to go above and beyond their current day-to-day. You’re someone who wants to solve complex client challenges and can see the big picture for what the future can and should be. You must have an entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.
Set up social listening and community management tools to track campaign efficacy and monitor brand health
Develop insights and measurement plans to support ongoing social strategies, campaigns and briefing materials that iterate and optimize audience engagement and grow our clients’ business
Partner with team leads to define and implement test and learn plans to enhance content strategy across platforms and ensure performance is consistent with client goals and direction
Communicate directly with clients on day-to-day deliverables, activations and any other platform-specific support needs
Advocate for data-driven marketing services and best practices within internal peer meetings and new business discussions
Manage junior team members and their work product as required, including community management, monitoring and assessment, and reporting
Mentor and manage junior resources for growth and greater success in client teams, as well as across practice and departments
Present thought-leadership and research to clients and peers within related landscapes to further personal and professional growth (listening trends, POVs, training, new business, best practices, etc.)
At least 4 years previous experience in Marketing, Public Relations, Research or Communications or equivalent professional experience with a role in social media
At least 4 years experience managing social media programs including developing social media strategy, community management, and analysis
At least 4 years experience with social listening, community management, publishing tools (i.e., Sprinklr, Meltwater, Brandwatch)
At least 4 years experience with key business performance metrics and KPIs, with a strong ability to interpret social media listening and analytics outputs (skilled in gaining insights from social media data)
At least 2 years experience setting up and creating Boolean listening queries to support internal and external social listening needs
Bachelor's degree or equivalent (minimum 12 years) work experience
Knowledge of modern and emerging channels – including but not limited to, Facebook, Twitter, Instagram, Pinterest, TikTok, LinkedIn and YouTube
Proven experience developing strategy and/or marketing programs in a complex business and marketing environment
Experience managing paid social programs and developing test and learn plans
Strategic planning skills: strong strategic thinker, search for insights, and shepherd strategic idea
Experience in digital strategy and integrated marketing across channels
Experience building out assets for client workshops, business development efforts/pitches, and/or constructing high-impact strategies
Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
Seeking a diverse array of agency experiences across industries and strategic skill sets
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