Media Strategist Manager (R00093066_Indianapolis)
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:
Contribute to the holistic cross-channel media strategy across integrated accounts where Accenture is actively managing a clients paid media budget. This may include;
Architecting the overall media strategy and media mix across tasks and channels
Defining optimal rollout plans and GTM strategies
Integrating with cross functional internal teams including creative, brand and digital teams
Contributing to the relationship with inter-agency teams
Conducting audience and media research
Being a key point of contact for day to day clients
Leading a team to shepherd work from strategy through to delivery teams
Partnering with media and ad technology vendors
Optimizing campaigns for business outcomes through the funnel
Collaborating on creating learning plans with intelligence teams
Support a team of media planners and traders, responsible for developing integrated, cross-channel media plans and campaign execution
Establish media objectives and strategies for cross channel advertising campaigns
Develop and present comprehensive media plans to internal stakeholders and clients.
Perform assessments and develop roadmaps to help clients establish and achieve their paid media objectives
Actively help to develop and grow Accenture’s media practice by contributing to POVs and exchanging knowledge with colleagues
Keep in front of industry and paid media trends and developments by conducting research, engaging in training and attending industry events
Here’s what you need:
Minimum of 5 years of experience in media agency, or media roles in-house or within integrated agency
Minimum of 2 years of experience in comms/media strategy or cross-channel planning role
Bonus Points if:
Bachelor's degree or equivalent (minimum 12 years) work experience
Understands all elements of the media planning cycle, and experience planning for full funnel accounts
A passion and track record of creating integrated, impactful and breakthrough work
Strong understanding of the how paid, owned and earned channels work together to create a breakthrough campaigns
Experience with media planning and forecasting across an entire media program
Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
Passionate about media and future trends in the industry
Experience with large client-facing projects, ideally in agency, consulting or other business-related services
Experience managing several team members, vendors and client relationships
Experience working with media planning tools e.g. Commspoint, simmons etc
Understanding of MMM, MTA and methodologies to validate the long and short term impact of marketing spend
Experience with audience and media budget sizing, and defining client media mix
Examples of award-winning work
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