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Job Details


Media Strategy Lead (R00091838_New York)

Business and Financial Operations



Full Time


New York, New York, United States

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

The Work:

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

  • Lead the holistic cross-channel media strategy across integrated accounts where Accenture is actively managing a clients paid media budget. This may include;

    • Architecting the overall media strategy and media mix across tasks and channels

    • Defining optimal rollout plans and GTM strategies

    • Integrating with cross functional internal teams including creative, brand and digital teams

    • Leading the relationship with inter-agency teams

    • Conducting audience and media research

    • Being a key point of contact for senior clients

    • Leading a team to shepherd work from strategy through to delivery teams

    • Partnering with media and ad technology vendors

    • Optimizing campaigns for business outcomes through the funnel

    • Collaborating on creating learning plans with intelligence teams

  • Support a team of media planners and traders, responsible for developing integrated, cross-channel media plans and campaign execution

  • Establish media objectives and strategies for cross channel advertising campaigns

  • Develop and present comprehensive media plans to internal stakeholders and clients.

  • Perform assessments and develop roadmaps to help clients establish and achieve their paid media objectives

  • Lead paid media consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization

  • Support the creation of business development proposals

  • Actively help to develop and grow Accenture’s media practice by contributing to POVs and exchanging knowledge with colleagues

  • Keep in front of industry and paid media trends and developments by conducting research, engaging in training and attending industry events


Here’s what you need:

  • Minimum of 7 years of experience in media agency, or media roles in-house or within integrated agency

  • Minimum of 4 years of experience in comms/media strategy or cross-channel planning role

Bonus Points if:

  • Bachelor's degree or equivalent (minimum 12 years) work experience

  • Understands all elements of the media planning cycle, and experience planning for full funnel accounts

  • A passion and track record of creating integrated, impactful and breakthrough work

  • Strong understanding of the how paid, owned and earned channels work together to create a breakthrough campaigns

  • Experience with media planning and forecasting across an entire media program

  • Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment

  • Passionate about media and future trends in the industry

  • Experience with large client-facing projects, ideally in agency, consulting or other business-related services

  • Experience managing several team members, vendors and client relationships

  • Experience working with media planning tools e.g. Commspoint, simmons etc

  • Understanding of MMM, MTA and methodologies to validate the long and short term impact of marketing spend

  • Experience with audience and media budget sizing, and defining client media mix

  • Examples of award-winning work

For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $159,516 - $263,400 and information on benefits offered is here. 

COVID-19 update:

The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually.

Subject to applicable law, please be aware that Accenture requires all employees to be fully vaccinated as a condition of employment. Accenture will consider requests for accommodation to this vaccination requirement during the recruiting process.

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. [Register to View]

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the [Register to View] .

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 [Register to View] , send us an [Register to View] or speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.