B2B Digital Marketing Strategist (R00082433_Sacramento)
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: [Register to View] target="_blank">[Register to View]
As a lead in Marketing Growth Strategy you have strong experience developing holistic, end-to-end marketing and revenue growth strategies for B2B companies in tech. Are you passionate about solving problems for clients? Are you looking to flex your strategy, product marketing, and Go-To-Market muscles to help clients transform their organizations into demand growth machines?
You possess a rare blend of B2B marketing experience that spans demand and revenue generation, content strategy, marketing automation, paid media, social media, analytics, web strategy, user experience. You also have the relationship skills to inspire client executive leadership and internal team members alike towards a strategic vision.
Regularly benchmark clients for best practices, KPIs, and planning purposes. Translate client business challenges into clear goals and objectives.
Conduct thorough industry market-based research and analysis to help us better serve our clients
Facilitate executive workshops
Conduct informational workshops to inform proposals and recommendations
Facilitate strategic workshops with client teams to analyze and influence end-to-end integrated strategy from positioning and brand to campaigns and content
Create integrated demand generation and ABM strategies for execution across channels
Identify opportunities to enhance customer experience through digital and other channels including partner, sales, campaigns, communications and organizational processes.
Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
Articulate content and campaign strategies that drive MQLs, SALs, SQLs and opportunities.
Lead meetings and workshops with senior leadership and our clients, ensuring cross functional alignment on strategies.
Start with a data mindset to ensure we can demonstrate return on investment for all marketing efforts.
Collaborate with clients and internal teams to develop integrated plans addressing ABM, lead and demand generation campaigns, messaging and positioning frameworks, buyer personas, and buyer journey maps.
Bachelor's degree or equivalent (minimum 12 years) work experience
Minimum 4 years of B2B technology strategy experience across all go-to-market elements (positioning, messaging, organizational alignment, revenue generation, product marketing, campaign strategy, innovation, digital, content and demand.)
Minimum 2 years understanding of how various MarTech and sales tech support the integrated customer lifecycle
Minimum 4 years of integrated marketing planning experience
Minimum 3 years of presentation skills including public speaking, workshop facilitation
Minimum 2 years of industry expertise within a high-tech, telecommunications or media
Minimum 2 years agency or consulting environment
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