Director, Marketing Analytics (REQ-012756_New_York)
The [Register to View] target="_blank">mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.Job Description
We are looking for a Director to lead the Owned Media and Brand analytics teams as part of our Data Science, Analytics and Insights Group. These teams partner closely with the marketing team to optimize our owned media channels to drive subscriber acquisition and engagement and to measure and optimize our brand marketing for maximum impact to our business, contributing to our ambitious goal of doubling subscribers by 2027. This position will be responsible for the direction of the analytics teams, including working closely with marketing leaders to develop analytics roadmaps, ensuring the quality and impact of team output, and manage analyst careers. The role requires strong strategic and tactical viewpoints, leadership skills, a foundation in media and brand analytics, and endless curiosity.
Partners with functional leads (media strategy and marketers) across multiple marketing teams to set strategy, roadmap, and OKRs.
Develops, manages, and communicates the analytics roadmap and deliverables.
Leads, hires, onboards, and develops talent, careers, and culture of analytics within their teams.
Is responsible for the quality and direction of analytics teams’ work.
Oversees team deliverables and represents the teams’ work at the executive level.
Collaborates closely with counterparts in Data & Insights on projects that span multiple missions and looks for partnership opportunities across teams.
Designs and analyzes experiments and analytics strategies to improve owned media channel and brand campaign effectiveness.
Represent the best practices of the Data & Insights group to both internal and external partners.
8+ years of progressively complex experience in analytics.
Mastery of SQL.
Experience in data visualization/reporting strongly preferred
Strong communication and interpersonal skills, and ability to work seamlessly with multiple stakeholders in a cross functional team of analysts, technologists, operations, and product managers.
People leadership experience.
Extensive experience in experiment design, analysis, and modeling.
Experience with big data environments such as Google BigQuery.
Experience with agile project management principles a plus
Experience with Python a big plus
Media mix modeling experience a plus
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.