Brand Strategy Director (R00038511_Florham Park)
Accenture Interactive—a new breed of agency that’s all about the Experience. For us, customer experience is not an add-on; it’s foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. [Register to View] .
As a Brand Strategy Director in Marketing Strategy and Planning, this role will be focused on crafting brand and integrated marketing strategies, and orchestrating plans that build brand experiences and drive business growth for our clients. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, brand strategy, digital strategy, marketing planning, and reporting. Externally, you’ll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent on the team as you help grow our practice and capabilities. You’ll also collaborate and work hand-in-hand with others at Accenture as you integrate related business activity, particularly in creative agency services, marketing operations, media, and data and analytics.
We’re looking for agency brand strategists who are seeking a new career opportunity to go above and beyond their current day-to-day. You’re someone who wants to solve complex client challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today. A strategic thinker who loves to pull together disparate thoughts, ideas, and activities and bringing them together in your own unique solution. You love the pitch and are an amazing storyteller who inspires others. You must have an entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.
- Gathering research and insight to identify brand opportunities
- Developing and championing brand strategies to grow our clients’ business
- Integrating brand strategies into marketing plans to drive customer acquisition, conversion, and retention
- Building trusted relationships with clients and colleagues, viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
- Playing an integral role within the practice to create and expand practice offerings
- Nurture and mentor junior talent to grow the Marketing Strategy practice
- Bachelor's degree or equivalent (minimum 12 years) work experience
- Minimum of 5 years of brand strategy experience
- Minimum of 5 years in agency environment
- Strategic planning skills: strong strategic thinker, search for insights, and shepherd strategic idea
- Subject matter expert in brand strategy but desire to go beyond the creative campaign
- Ability to lead presentations and effectively analyze and translate data into actionable business plans
- Experience building out assets for client workshops, business development efforts, and constructing high-impact strategies
- Digitally fluent, with knowledge of digital marketing best practices
- Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
- Seeking a diverse array of agency experiences across industries and strategic skill sets
For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.
As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $99,900 - $207,399 and [Register to View]
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