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Social Media & Influencer Lead, Sundial Brands (R-27457)

Business and Financial Operations




Englewood Cliffs, New Jersey, United States

Background & Purpose of the Job

With its humble beginnings selling products on the streets of New York City, Sundial brands is rooted in a commitment to community and a vision to fill unmet and underserved consumer needs. Through its purpose-driven business model, the company creates opportunities for sustainable social and economic empowerment throughout its supply chain and communities in the United States and Africa, focusing on entrepreneurship.

Sundial brands, the maker of SheaMoisture and Nubian Heritage is looking for a Social Media & Influencer lead. This person will be an integral part of the marketing team and will play a critical role in shaping our interactions with our community online.

Who You Are & What You’ll Do

  • You’re a strategy guru: You have a vision, you have a plan, you know how to communicate it in simple terms, you know to revisit it when it’s working or not and be adaptive to changes.
  • You are a self-starter: You are a natural go-getter and love getting things done. You think creatively to solve problems. You’re not afraid toroll up your sleeves to get things done regardless of the task at hand.
  • You’re a dot connector: You will need to have a strong understanding of our consumer, what is important to them from social to economic to community issues and make recommendations on what role the brand can/should play.
  • You’re a story teller & content creator:You will need to be immersed in the culture and trends of the moment quickly crafting content that can lead to community engagement with the brand.
  • You are an advocate for our consumer and community: We are a mission with a business and not a business with a mission. You will immerse yourself in our consumer and community to understand their needs and ultimately be an advocate for them.

Primary Duties & Responsibilities

  • Lead the strategy across our portfolio of brands from social, influencer and PR and driving synergies across the disciplines. Leverage paid, owned and earned channels to maximize reach and effectiveness and ultimately drive commerce
  • Ownership of all social and owned digital consumer touchpoints
  • Develop a unique brand voice, ensuring consistent execution across channels
  • Annual planning across social and influencer including budget allocations
  • Manage and effectively lead external partners including, but not limited to, influencer agencies in development of strategic and yearly plans
  • Ongoing analysis of in market tactics and recommended actions for improvement
  • Continuous monitoring of the rapidly changing online environment and translating to actionable insights and plans
  • Build strong relationships across functions, (Creative, Social Impact, Performance Marketing, Innovation) and leverage social as an engine to communicate key priorities
  • Develop talent on the team including direct reports
  • Special projects as assigned

What You’ll Need To Succeed

  • Bachelor’s degree required; Master’s degree preferred
  • A minimum of 5 years of social and digital marketing experience
  • Passion for purpose driven brands
  • Ability to work in a fast-paced culture
  • Experience working with and leading cross functional teams

What We Can Offer You

[Register to View] target="_blank" rel="noreferrer">Culture for Growthopens in a new window | [Register to View] target="_blank" rel="noreferrer">Top Notch Employee Health & Well Being Benefitsopens in a new window | [Register to View] target="_blank" rel="noreferrer">Every Voice Mattersopens in a new window | [Register to View] target="_blank" rel="noreferrer">Global Reachopens in a new window | [Register to View] target="_blank" rel="noreferrer">Life at Unileveropens in a new window | [Register to View] target="_blank" rel="noreferrer">Careers with Purposeopens in a new window | [Register to View] target="_blank" rel="noreferrer">World Class Career Development Programsopens in a new window | [Register to View] target="_blank" rel="noreferrer">Check Out Our Spaceopens in a new window | [Register to View] target="_blank" rel="noreferrer">Focus On Sustainabilityopens in a new window


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see[Register to View] target="_blank" rel="noreferrer">Equal Employment Opportunity Postersopens in a new window

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [Register to View] target="_blank" [Register to View] >opens in a new window. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.