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Job Details

National Industries for the Blind

Vice President, Marketing and Communications (J0W10862804)

Community and Social Service



Full Time


Alexandria, Virginia, United States

Job Details Level: Senior Job Location: NIB HQ - Alexandria, VA Position Type: Full Time Education Level: Bachelors Salary Range: Undisclosed Travel Percentage: Up to 20% Job Shift: Day Job Category: Marketing Description

Job Identification

  • Job Title: Vice President, Marketing and Communications
  • Department: Marketing and Communications
  • Reports to: Executive Vice President and Chief Program Officer
  • Location: Alexandria, VA
  • Grade: 23
  • FLSA Status: Exempt

Statement of Purpose

The Vice President, Marketing and Communications, will serve as a vital member of NIB’s leadership team as the organization looks to transform its messaging and advance the brand among targeted stakeholders. Serving in a highly visible capacity, this individual will play a critical role assisting the executive vice president and chief program officer (EVP/CPO) in the development of the organization’s comprehensive communications and marketing strategies.

The Vice President, Marketing and Communications will be a dynamic and accomplished marketing executive with strong analytical, communication and execution skills. This role will develop a strategy and innovative approach to enhance the brand to garner enhanced visibility and awareness.

Responsibility for the Work of Others

Leads a team of marketing and communications professionals including supervising the Director of Communications, the Program Director of Marketing and Design, the Communications Program Manager, and the Product Marketing Manager. He/She is also responsible for the oversight of public relations firms and other communications and marketing consultants.

Business Communications

  • Employees in Other Divisions Frequently
  • Supervisory Personnel Frequently
  • Associated Agency Personnel Frequently
  • Federal and/or Government Agencies Moderately
  • NIB Senior Leadership Frequently


Bachelor’s degree from a regionally accredited college or university in marketing, communications, or related field required, masters preferred. An equivalent combination of education and experience may also be acceptable.

Training and Specialized Knowledge

  • A highly collaborative leadership style. The ability to provide both visionary and creative leadership. Proven track record of working collaboratively across an organization with all levels of constituents.
  • Results-driven; proven ability to drive a communications and marketing strategy that meets organizational goals and relies on strong use of analytics and metrics in decision-making.
  • Excellent leadership, facilitation, and interpersonal skills.
  • Innovative, creative and a demonstrated willingness to be bold.
  • An adaptable individual with a positive, upbeat personality and a positive advocate for change in the organization.
  • Strong tactical and strategic skills; able to help the organization with strategic and tactical development, risk analysis, and cost-benefit analysis.
  • The capacity to identify leadership potential and the ability to develop talent and build collaborative, productive teams.
  • A history of building consensus, trust, and confidence in the teams that he/she leads; must exhibit high ethical standards and a passion for mission-based, not-for-profit environment.


  • Minimum fifteen (15) years of relevant experience in a senior management role.
  • Demonstrated experience and leadership in managing comprehensive strategic marketing and communications, social media and traditional media relations, and marketing programs to advance the organization’s mission and goals.
  • Proven track record in leading communications and marketing efforts for an organization with a diverse set of constituencies and audiences.
  • Strong command of social networking and multi-media strategies and tactics. A track record in implementing and utilizing effective strategies in a variety of media.
  • Extensive background and experience in digital and e-commerce marketing.
  • Experience in building, mentoring, and coaching a team of marketing and communications professionals.
  • Excellent judgement and creative problem-solving skills, including negotiation and conflict resolution.

Core Competencies

  • Accountability
  • Communication Skills
  • Ethics /Integrity
  • Customer Care
  • Job Knowledge/ Technical Skills
  • Process Improvement
  • Decision Making
  • Judgment and Problem Solving
  • People Management

Travel and Location

This position is a headquarters position and is not eligible for remote status. Travel expected to be approximately 20%.

Specific Duties and Responsibilities

Marketing Communications

  • Develop comprehensive marketing plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities.
  • Provide strategic direction, prioritization and oversight to Marketing, Brand and Design efforts (graphic design, packaging and design, product marketing and brand management) to build support of NIB and our associated agencies through best-in-class marketing, advertising, branding, and packaging efforts.
  • Work closely with the organization’s business development and operations teams to identify business priorities and develop supporting marketing and communications strategies, plans, and tactics.
  • Direct multi-faceted digital marketing and advertising campaigns that drive business and mission priorities; ensure measurable marketing performance goals and KPIs are set, and performance tracked, applying learnings to future work.
  • Coordinate across NIB and the National Association for the Employment of People Who Are Blind (NAEPB) to develop and execute strategic marketing and communications campaigns to advance public policy priorities.
  • Oversee the organization’s marketing efforts on e-commerce platforms; craft the organization’s e-commerce marketing strategy and oversee implementation on specific commercial platforms, including Amazon and Amazon Business.
  • Oversee other digital marketing and communications efforts, including organic and paid social media advertising, search engine optimization activities, Google Ads, pre-roll, radio, public service announcements, and other tactics.
  • Oversee the SKILCRAFT brand strategy including the setting of style guides, brand guidelines and brand architecture. Protect brand integrity by ensuring all brand usage is in alignment with brand vision and standards.
  • Develop strategies and plans which identify marketing opportunities and carry out programs for market research and analysis including market segments, buying trends and analysis.
  • Oversee SKILCRAFT brand strategy including the setting of style guides, brand guidelines and brand architecture. Protect brand integrity by ensuring all brand usage is in alignment with brand vision and standards.
  • Establish key metrics which measure results against expected outcomes/goals.

Corporate Communications

  • Develop and manage implementation of all strategic corporate communications and marketing efforts to advance NIB’s identity; broaden awareness of NIB’s mission, initiatives, and priorities; and increase the visibility of its programs across key audiences and stakeholders.
  • Exercise judgment to prioritize media opportunities, and brand awareness. Act as company spokesperson if needed.
  • Manage internal and external communications vehicles: the organization’s complete digital footprint (web, social media, video), publications, presentations, and speeches.
  • Ensure consistent and accurate messaging throughout the organization, consistent with the organizations policies. Develop and implement new communications mechanisms for outreach to internal and external audiences (media “toolkits,” templates, etc.)
  • Lead crisis management planning and response, including offering real-time crisis management guidance and support to NIB executive leadership.
  • Responsible for the management of communications and marketing efforts in support of the New York State Use program, NYSPSP, and support to the U.S. AbilityOne Commission.
  • Manage AbilityOne Commission-related communications and marketing deliverables and functions pertaining to the Cooperative Agreement between the AbilityOne Commission and NIB.
  • Oversee the planning and logistics for all organizational conferences and events to maximize attendance and value to the participants.
  • Direct strategic and tactical marketing and advertising campaigns that drive business and mission priorities; ensure measurable marketing performance goals and KPIs are set, and performance tracked, applying learnings to future work.

Organizational Leadership

  • Advise and support the EVP/CPO and other NIB senior leaders on executive communications needs.
  • Member of NIB’s Continuous Process Improvement Executive Steering Committee helping guide and direct organizational priorities.
  • Liaise with AbilityOne Program partners, associated agencies, and others as appropriate; co-chair the NAEPB marketing committee working closely with the committee on key marketing and communications activities.
  • Serve as a communications counsel and strategic partner to associated agencies on any number of communications and marketing projects and initiatives.

Team Leadership

  • Build and lead a high performing communications team with multiple direct reports and additional indirect staff members.
  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality and excellence.
  • Direct the development of the Department’s operating policies, systems, and processes. Responsible for several SOPs included within NIB’s Quality Management System.
  • Develop and oversee the department’s budget and allocate funds strategically and equitably
  • Ensure vendors, consultants and agencies add value in a measurable and cost-effective way.

This job description does not imply that these are the only duties to be performed by this employee. The incumbent in this position will perform such other tasks as may be required for the effective operation of the Division/Department upon the request by his/her supervisor.


NIB is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, or protected Veteran status.