Marketing Mgr (req92984)
Marketing Mgr - M-F
Responsible for defining, planning, developing and leading market growth strategy in support of the product and solutions value proposition in the hospital, health system and large group practice market segments. This role will be responsible for the management and execution of the go-to-market and engagement plans for the Enterprise Market segments, strategic partners and resellers (channel partners) for the range of Care360 solutions for both the Direct Sales and Business Development teams. Understand customer market segments, monitor competitive activity, and translate voice of market to effectively design customer engagement and lead generation activities. Identify and support our critical channel and influencer relationships. This will include championing and executing individual initiatives with each partner that would further our market positioning, including providing the necessary marketing and field support for helping the Care360 Products Group realize tangible market success measures. Establish marketing goals and design marketing plans in conjunction with Commercial partners to address local and national opportunities. Manage tight working relationships with Quest Value Creation, Commercial Marketing, Sales, Business Development and Product Management teams.
Define, create and execute marketing plans for Enterprise and Channel Partners/Resellers and activities that effectively differentiate our value proposition and solutions
Segmentation and market understanding to align with target opportunities
Design lead- and demand-generation plans to help fill the funnel with high-value prospects, and engage with prospects via lead nurturing to build relationships and improve closure rates.
Identify effective commercial marketing programs, designed to leverage equities and assets of customers, partners, and broader Quest Commercial and Communications entities (such as website, webinars, events and social media, demos, testimonials) and work with Sales partners to execute
Develop programs and messaging to establish Care360 as a thought leader and content that is appealing to the C level/buyers
Serve as a voice of the market and voice of customer, leveraging market/competitive intelligence and customer input to drive effective product and marketing strategy
Maintain closeness with key stakeholders to understand their needs and buying intentions, and gauge customer satisfaction
Build and maintain strong working relationships with sales, business development, professional services, technical product development and executive teams as appropriate to support the ongoing success
Segmentation and clearly defined target marketing and list management
Successfully launch new functionality/capabilities: targeting, messaging, collateral, sales materials, tracking
Create and execute annual Marketing Plans
Drive and measure campaigns that build awareness, develop thought-leadership activities, and create opportunities and materials that support the sales team
Establish demand-generation goals and execute plans to nurture prospects
Leverage 3rd party telemarketing services and develop processes and tracking for lead effectiveness
Design market-level activities in conjunction with Sales partners for a select set of high-opportunity markets
Utilize [Register to View] to monitor campaign progress and effectiveness
Utilize Marketo to engage with customer prospects
Communicate via website and social media to maintain awareness
Bachelor Degree in Business Administration, Marketing related field, or equivalent education and experience.
5+ years of healthcare technology marketing and/or sales experience with an emphasis on product or brand management experience preferred.
Experience working for a healthcare technology company with an emphasis on EHR, revenue cycle management, HIE, connectivity strategies, population health is a plus.
Expertise and experience with hospitals, health systems and C level engagement
Strong communications and writing skills
Ability to handle complexity and ambiguity in a complex multi-stakeholder environment
Ability to provide structure to complex problems
Supervisory and project management experience, minimum 2 years (direct or indirect)
Proficient in MS Office Products, CRM Solutions (Marketo, Salesforce.com)