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Job Details

UnitedHealth Group

Senior Consumer Marketing Specialist




Full Time


Eden Prairie, Minnesota, United States

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration, and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

If you reside in Eden Prairie, MN, you will enjoy the flexibility of a hybrid-remote role as you take on some tough challenges.

Primary Responsibilities:

  • Develop and execute consumer marketing programs and projects for assigned product lines with support and guidance of more senior team members
  • Develop and pilot new member engagement approaches/programs to maximize marketing campaign results and meet business unit goals
  • Develop, manage and maintain relationships with internal (product, sales, operations, legal, creative, etc.) and external stakeholders and keep them informed about marketing initiatives
  • Coordinate efforts to further understand consumer behavior and apply those learnings to marketing initiatives
  • Drive measurement & reporting of marketing initiatives and align with internal partners to execute test strategies to maximize program utilization
  • Attend cross functional meetings to provide marketing updates, results, and status of key initiatives
  • Maintain a library of marketing and communications assets to support fulfillment of the assigned program, ensuring assets are aligned to corporate brand, legal, privacy and compliance standards
  • Manage budget processes for assigned product lines and areas

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree in marketing or a related field or 10+ years of consumer marketing experience
  • 3+ years of B2C marketing experience
  • 3+ years of experience developing and executing strategies and plans that meet business goals
  • 3+ years of experience managing multiple projects participating in large multi-departmental workgroups
  • Intermediate level proficiency in Microsoft office suite including Word, Excel, Outlook, and PowerPoint
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state, and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

  • Digital consumer acquisition marketing programs
  • Experience with marketing automation and personalization
  • Experience planning and managing paid media campaigns in agency or corporate setting

Soft Skills:

  • Demonstrated success planning, executing, and measuring marketing campaigns in a complicated, matrixed organization
  • Ability to be flexible and work with ambiguity
  • Strong communication, influencing and organization skills
  • Ability to multitask and effectively shift back and forth from a variety of projects and priorities
  • Strong collaboration and relationship building skills across a wide range of groups and functions

To protect the health and safety of our workforce, patients, and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state, and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So, when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

For more information on our Internal Job Posting Policy, [Register to View] .

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

#RPO, #Yellow