Marketing Manager (325611)
Are you looking for a brand management role that allows you to drive robust customer insights and shape promotional effectiveness? If so, this Marketing Manager role could be an exciting opportunity to explore.
As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Ensure comprehension of Product/Therapy Area strategy to select, customize and share global content to Local Operating Companies (LOCs)
Liaise with the LOCs to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbook
Provide specific mentoring to the customer experience responsible people in the LoC with regards to the promoted products in the private market and specific materials required in a tender set up
Develop the end to end portfolio marketing customer experience plan with LoC input based on available data and channel mix deliverables
Provide relevant insight to the Global Brand Teams so needs of the markets are understood and evaluated
Perform regular gap assessment for the region and work with the Product Marketing Lead to create specific local materials when content is not provided by Global Brand Teams
Provide the Operations Hub with the plan by country /by product to be localized for each promotional cycle
Harmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology
Monitor the implementation of global campaign by channel in respective markets and take corrective actions to maximise utilization of globally available materials
We are looking for professionals with these required skills to achieve our goals:
Experience with pharmaceutical marketing and the code of promotion
Experience crafting high-impact customer experience plans that conform to local market needs
Experience with multi-channel marketing
If you have the following characteristics, it would be a plus:
Demonstrated stakeholder management and influencing skills
Exceptional communication and organizational skills
Ability to problem solve with limited information
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Continuously looking for opportunities to learn, build skills and share learning.
Sustaining energy and well-being
Building strong relationships and collaboration, honest and open conversations.
Budgeting and cost-consciousness
Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
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