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Job Details


Novartis

Associate Director, Content & Digital Production

Pharmaceuticals

All

Full Time

On Site

No

Cambridge, Massachusetts, United States

Job Description

15 Million people visit Novartis websites each year and our global social media channels have more than 4 million followers around the globe.

As a member of the Digital Content & Campaigns (DC&C) Team within the Communications & Engagement (C&E) function, the Associate Director, Content & Digital Production is responsible for translating, developing and executing the creative direction and content for priority
business themes supporting Novartis’ reputation and storytelling across digital channels. They translate corporate brand strategy and business partner objectives into compelling, audience first creative assets that stand out on our digital channels.

Your responsibilities include, but are not limited to:
• Liaise with business partners and campaign strategists to story mine, ideate, define goals and establish creative vision for priority campaigns
• Work in collaboration with the DC&C team and internal business partners to tell our stories in the most visually impactful way that cuts through the noise, captivates our
target audiences, and increases the Novartis reputation
• Deliver creative briefs, narrative outlines and supporting materials (i.e. story/mood boards, social post copy, concept and design aesthetic documents) for all creative aspects of priority campaigns and assets
• Provide overall strategic and executional guidance for creative and design services, digital content creators and video producers including third party partners from preproduction through post-production
• Work in close partnership with Video & Digital Production team members Help allocate resources and keep a line of sight to deliver on deadlines
• Provide on-site production and post-production support, art direction and strategic input to align creative vision and content to strategic business needs for both internal
and external audiences
• Establish and manage relationships with third party creative partners toward efficiency and innovative content and storytelling techniques
• Negotiate contracts, rate cards and licensing with the support of Procurement to establish a reliable and evolving network of creative partners with an eye toward
continuous exploration of digital content creation
• Partner with Corporate Brand Strategy to understand, apply and expand brand framework for digital content and reputational storytelling online
• Serve as lead creative point of contact for DC&C team members in US time zones
• Collaborate with colleagues who specialize in measurement and analytics to evaluate the impact of our storytelling efforts and leverage insight to evolve our online storytelling to best-in-class
• Establish and maintain relationships with key stakeholders ensure consistency of Novartis brand position in all content
• Ensure content is reviewed and approved via guardrails, aligned to the Novartis brand and fully consistent with legal, regulatory and compliance environment