Manager Business Analytics (334216)
Are you a curious analytics professional interested in driving performance of our Respiratory Business Unit (RBU)? The Manager, Business Analytics will work on the RBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the RBU, including customer targeting, segmentation, and behavioral analysis; marketing mix modeling/investment guidance; business performance drivers analysis; and measurement of pilots and experiments.
This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.
Key responsibilities include:
Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams;
Create succinct story boards to communicate data learnings influencing business decisions
Continuously identify opportunities to:
Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
Use analytical tools (SAS, R, Python, or similar) to complete analyses including:
Targeting for marketing
Segment profiling analytics
We are looking for professionals with these required skills to achieve our goals:
- Bachelor’s degree
- Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)
- Experience with manipulating different datasets & statistical modeling
- Experience with analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
If you have the following characteristics, it would be a plus:[Register to View] in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization Understanding of marketing fundamentals & frameworks that can be applied to solve analytical problems Why GSK?
At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Health, strengthening our leadership, and transforming our commercial execution. Now, we’re making the biggest changes we’ve made to our business in over 20 years. We’re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands.
With new ambition comes new purpose. For New GSK, this is to unite science, talent and technology to get ahead of disease together – all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive.
Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients – so we deliver what matters better and faster; accountable for impact – with clear ownership of goals and support to succeed; and where we do the right thing. So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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