Vaccines Multi-Channel Marketing Manager, Philadelphia, PA
As Multi-Channel Marketing (MCM) Manager, Vaccines, you will be responsible for developing the U.S. MCM plan and executing it to support the strategy of one or more of GSK’s Vaccines. We are looking for an exceptional Multi-Channel Marketing (MCM) Manager to help GSK Vaccines deliver excellent experiences to our customers through innovative campaigns, next level analytics and advanced experimentation. This position is made for an individual who has a passion for understanding human behavior and how to influence it in a positive way that will help us protect millions of people from disease.
As MCM Manager, Vaccines, you will be responsible for developing the U.S. MCM plan and executing it to support the strategy of one or more of GSK’s Vaccines.
Creating an exceptional customer experience for the brands to maximize potential in the marketplace.
Relentless prioritization and decision making by deeply understanding of our HCP customers to provide more relevant multi-channel marketing solutions.
Removing barriers to enable real time connections, and driving customer value when, where and how our customers prefer.
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
Develop annual MCM strategy for each brand managed, including tactical execution of the plan.
Lead planning, development and implementation of Multi-Channel Marketing campaigns and establish measurement plans in conjunction with internal and external analytics teams.
Drive consistent focus on experimentation to better understand customer behavior across all segments.
Oversee media, creative and analytics agencies, and build strategic partner relationship with procurement and tech partners.
Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Marketing Directors, Legal/Regulatory).
Measure and track performance of campaigns and experiments and rapidly evolve content, channels, promotional mix and P&L targets to drive top performance.
Work closely with brand marketing Senior Directors and Directors to ensure MCM tactics align with and support brand strategies and objectives.
We are looking for professionals with these required skills to achieve our goals:
2+ years digital, multi/omni-channel marketing experience, customer segmentation & targeting, stakeholder management, vendor management experience.
If you have the following characteristics, it would be a plus:
3+ years marketing or other relevant commercial experience including – US Pharma/Biologics/Vaccines marketing, US Sales Leadership experience, Banking, etc.
A thorough understanding of advertising, marketing and multichannel strategy
Significant experience developing and managing MCM or digital campaigns
Proven stakeholder management and matrix leadership skills
Ability to handle and lead multiple campaigns and projects simultaneously
Demonstrated verbal and written communication and the ability to present ideas, insights and information to all levels of the organization
Agility in solving problems and making sound judgment decisions
Proven organizational skills and keen attention to detail
Experience in managing vendors
Multichannel marketing experience including media, creative, analytics and experiments
Strong interpersonal, influencing skills, and ability to build effective working relationships in a matrix environment
Experience developing actionable customer segmentation, deep customer insight, and ensuring insight is brought to life through all marketing efforts from strategy development to implementation
Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making.
The accountabilities for this position include:
Develop MCM campaigns that meet brand objectives, identify lead metrics and goals for all MCM campaigns.
Execute campaign in market on time
Collaborate with MCM Optimization team to adjust campaigns as identified for maximum impact and business results
Manage MCM vendors to ensure ongoing compliance with GSK CPPs
We prevent and treat disease with vaccines and specialty and general medicines. We focus on the science of the immune system, human genetics, and advanced technologies, investing in four core therapeutic areas (Infectious Disease, HIV, Oncology, and Immunology/ Respiratory) and future opportunities to impact health at scale. We have a broad portfolio of innovative and established medicines that treat everything from COPD to lupus and urology, as well as vaccines that help protect people at all stages of life. We are a global leader in respiratory disease and HIV, and we’re developing our presence in specialty therapy areas, including oncology and immuno-inflammation. We deliver over 20 different vaccines in more than 160 countries. From smallpox to meningitis and influenza, our vaccines have been protecting people from some of the world’s most devastating diseases for more than 100 years, and we’re continuing to develop novel vaccines across a range of pressing public health threats.
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
At GSK, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve.
GSK has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. The only exceptions to this requirement are employees who are approved for an accommodation for religious, medical or disability-related reasons.
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