Downstream Marketing Manager
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
Abbott is seeking a passionate, experienced strategic medical device marketing leader to join our Heart Failure team. Heart Failure is a condition that affects 6 million people in the United States alone, and Abbott’s coordinated effort to bring new medical device solutions to this population will revolutionize how this debilitating condition is treated in the US and around the world. This mid-level opportunity is with our US Heart Failure business, specifically Abbott's CardioMEMS™ Heart Failure System, the industry's leading pulmonary artery sensor. The availability of implanted remote pressure monitoring technologies now allows doctors to efficiently tailor and adjust patients’ pharmaceutical regimens on an individual basis, which can improve patients’ quality of life and functional status while also preventing costly hospitalizations that represent a significant drain on healthcare systems around the world.
For this very exciting US-focused Marketing Manager opportunity we are looking for a dynamic and collaborative individual who possesses strong marketing and leadership acumen. This person will drive tactics for market development and penetration for the CardioMEMS™ HF System, a first to market technology. This high visibility role requires someone who can effectively communicate across all areas of the company as they will interact on a regular basis with Training and Education, Global Marketing, Sales, Customers, and Leadership. They will need to have a strong clinical and competitive acumen and take ownership to ensure the needs of the market are accurately reflected.
WHAT YOU’LL DO
The Marketing Manager leads the establishment of the marketing vision and annual objectives, goals, strategies and key initiatives for the US marketing organization. Manages a team of high-performing individuals and provides informal and formal coaching in alignment with organizational objectives. Conducts regular performance assessments. Executes global product launch planning, including business objectives, product positioning, and key selling messages. Leads cross functional teams to develop revenue growth programs, competitive insight, and proactive positioning. Manages monthly, quarterly and annual budgets. Effectively allocates resources to meet established business goals. Leads planning activities including development and execution of product commercialization strategies and tactics. Builds relationships with key opinion leaders and customers to help develop/drive marketing strategies. Focal point for the Heart Failure team with regard to pulmonary artery pressure sensing product and market knowledge, planning/execution, and achievement of business objectives
Direct and coordinate Marketing and Market Development activities toward accomplishment of business goals and objectives
Establish Marketing project priorities and allocate resources and workload
Competition and positioning: thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate products versus the competition in a profitable manner that adds value to the customer.
Ensure appropriate training and education is provided to those personnel that are involved in the use or application of division products
Develop and execute marketing strategies through cross divisional collaboration, planning, and influence
Analyze results of executed strategies to assure achievement of company sales and profit objectives
Works with internal business partners to develop integrated marketing plans to drive product mix and grow Abbott’s CardioMEMS franchise to include clinical research and publications
Trains, coaches, mentors, and evaluates team members and support group personnel to enhance the probability of successful project completion
Prepare and manage annual department budget
Hires and retains a diverse, highly qualified staff and provides ongoing performance feedback. Sets goals which align to department plans and manages the execution of goals through coaching and mentoring. Maintains a safe and professional work environment.
Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Performs other related duties and responsibilities, on occasion, as assigned.
EDUCATION AND EXPERIENCE YOU’LL BRING
Bachelor's degree in business, science / engineering, nursing, or equivalent.
10+ years of progressively responsible business experience in a medical device or pharmaceutical company or equivalent.
3+ years of demonstrated experience at a managerial (supervisory) level, including prior manager-level leadership experience at a medical technology company preferred.
Extensive experience with strategic marketing, including launch, of US and global medical products.
Strong interpersonal and people management skills.
Strong analytical and project management skills.
Must demonstrate ability to effectively prioritize projects that align with corporate priorities.
Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
Multi-tasks, prioritizes, and meets deadlines in timely manner.
Strong organizational, planning, and follow-up skills and ability to hold others accountable.
Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work effectively within a team in a fast-paced changing environment.
Ability to maintain regular and predictable attendance.
Ability to travel up to 35%.
Cardiology experience, especially within the heart failure space.
Field experience a plus.
Experience working in a broader enterprise/cross division business unit model preferred.