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Job Details


Sr. Analyst - CRM Database and Campaigns -



Full Time

On Site


Columbus, Ohio, United States

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Our location in Columbus, OH, currently has an opportunity for a Sr. Analyst, CRM Database & Campaigns. The role of Sr. Analyst, CRM Database & Campaigns is responsible for execution of CRM campaigns, launching new marketing campaigns in-house or at the 3rd party CRM database provider, and project management of database operations. Strong database background along with solid SQL skills is critical to this role. Ideal candidate will have experience with marketing automation tools such as IBM Campaign (Unica), Salesforce and Alteryx.


Program Management

  • Work cross-functionally overseeing data related enterprise initiatives impacting CRM. Subject Matter Expert on database operations including business and campaign rules, data loading and cleansing, fulfillment of files, new infrastructure implementations.

  • Proactively communicate across functional groups to assure program delivery against strategic objectives, provide accurate tracking against priorities, provide early identification of issues that may impact program delivery.

Campaign Execution

  • Build, manage and enhance complex campaigns based on business & consumer privacy requirements. Audit campaign selection results.

  • Design, develop, enhance, QA and automate campaigns that meet marketing objectives. Develop and document well-defined standardized processes.

  • Monitor and communicate health of CRM program; recommend strategic enhancements to campaigns.

  • Develop and distribute campaign selection audit reporting.


  • Develop campaign strategies that meet business objectives, timing, and budget requirements.

Supplier Management

  • Manage day-to-day activities with external supplier partners (e.g., Database Provider) to ensure successful delivery against established targets.



  • Bachelor’s degree in Marketing/Finance/Computer Science or in a relevant area with proven expertise working with complex relational databases and executing intricate campaigns across multiple channels.

  • 3 – 5 years’ experience in database marketing utilizing marketing automation tools such as IBM Campaign (Unica), Salesforce and Alteryx.

  • 2 – 5 years’ experience in demonstrated understanding of relational database technologies and applications.

  • Advanced experience in SQL preferred.

  • Functional and technical expertise in digital marketing including understanding of capabilities and execution of email, direct mail, loyalty and SMS campaigns preferred.

  • Excellent problem-solving skills along with the ability to find creative solutions for challenges regarding campaigns and data.

  • Ability to think strategically and translate strategic guidance into effective tactical programs across a variety of audience segments, offers and distribution channels.

  • Demonstrated ability to effectively manage a significant roster of projects and programs with varying degrees of scope and complexity across all U.S. Abbott Nutrition brand CRM programs.

  • Strong verbal and written communications skills including ability to translate complex data concepts to business partners with a wide range of data understanding.


At Abbott, you can have a good job that can grow into a great career. We offer:

  • A fast-paced work environment where your safety is our priority (Include for Manufacturing roles only)

  • Production areas that are clean, well-lit and temperature-controlled (Include for Manufacturing roles only)

  • Training and career development, with onboarding programs for new employees and tuition assistance

  • Financial security through competitive compensation, incentives and retirement plans

  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs

  • Paid time off

  • 401(k) retirement savings with a generous company match

  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully: [Register to View] , on Facebook at [Register to View] target="_blank">[Register to View] and on Twitter @AbbottNews and [Register to View]