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Job Details


Constellation Brands

Intern, Field Marketing Operations

Production

All

Full Time

On Site

No

Chicago, Illinois, United States

Job Description

Over the course of the summer, the Intern, Field, Lifestyle, and Experiential Marketing Operations, will support the Field and Lifestyle & Experiential marketing departments and drive key initiatives as needed by each department. The individual will play a key role in supporting the Field Marketing and Lifestyle & Experiential teams with national and local brand planning processes, interfacing with brand managers and associates on key milestones, and deliverables across the beer portfolio with some interaction with our wine & spirits teams.

Responsibilities

  • 21+
  • Seeks out and is informed of latest consumer engagement trends across social, experiential, venue technology, festival technology and music industries.
  • Support Senior Manager, Field, Lifestyle & Experiential Marketing Operations in implementation of the measurement, evaluation and valuation model across all current partnerships.
  • Collaborate with Senior Manager and agency partners on the build out and implementation of a creative hub, inclusive of:
    • Collation of creative assets from a variety of brand managers and agency partners
    • Tagging and organizing creative files
    • Working with the Field Marketing and Brand teams to determine full scope of needs
    • Provide a POV on creative hub wireframes and functionality, based on information gathered from various stakeholders
  • Assist in building out a framework and inputs for the Constellation Contracts Database
    • Sort through system contracts
    • Identify keywords/tags/assets to enhance searches by users
    • Develop searchable contract summaries that will populate the database
  • Assist Senior Manager in driving optimizations throughout Field Marketing, Lifestyle & Experiential, Brand team, and Sales team functions with a shared marketing/events calendar, and streamlined local and national event communications templates and package ordering processes.
  • Conduct ad hoc analysis and participate in special projects which drive stakeholder value.
  • Work with Field Marketing teams to research & uncover consumer insights to build strategic marketing plans.
  • Build and organize a visual database of existing CBI beer brand bar builds throughout the country.

Minimum Qualifications

  • Completing junior year and working towards degree in Marketing, Sports Marketing, Sports Management and/or relevant field of study
  • Creative, enthusiastic self-starter with ability to multi-task and work well with others as a team
  • Desire to understand the commercial side of a CPG company with a heavy sales interface
  • Highly organized as well as ability to be highly flexible in a fast-paced atmosphere.
  • Passion for sports, music, entertainment, lifestyle and partnership marketing and learning about omnichannel 360-degree consumer touchpoints.
  • Understanding of, or willingness to learn, brand strategy and how to implement it across various consumer touchpoints.
  • Passion for cultural Sponsorship and Events world – including sports, music, wine & food, and similar events
  • Ability to work in a cross functional, high pace environment in both virtual and in-person form
  • Creative thinker not intimidated to propose creative new ideas to enhance marketing programming making it more relevant and engaging
  • Strong communication skills across all forms of communication (written, presentation) with varying audiences (marketing/sales leadership, internal, field sales, field marketing sponsorship partners and agencies).
  • Ability to use consumer insights, syndicated information and other metrics to build business cases and analysis around sponsorship opportunities and ROI evaluation.
  • Experience working with or helping create digital databases a plus

Physical Requirements/Work Environment

  • Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Location

Chicago, Illinois

Additional Locations

Job Type

Full time

Job Area

Internships

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).