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Job Details


Senior Manager, Marketing Planning and Strategy - Fashion (8261_R-1072614)





Hoboken, New Jersey, United States

Position Summary...

What you'll do...

As a Senior Marketing Manager for the Fashion category, your role is to inspire customers to consider Walmart as a destination for fashion. This role is primarily responsible for leading seasonal marketing campaigns for the fashion category at Walmart, managing our holistic marketing seasonal priorities / calendar and leading fashion inputs for three key channels: Stores, Affiliates, SEM.

The ideal candidate is an experienced and well-rounded marketer, both analytical and creative, and an executional rockstar who can handle multiple projects in a fast-paced environment. Walmart Fashion is growing rapidly and this opportunity is perfect for someone who has a thirst to learn, loves the dynamic world of retail and insight-driven marketing.

You'll sweep us off our feet if...

You're a seasoned marketer with deep knowledge of and passion for retail and fashion. You love to take risks and enjoy working collaboratively to create a vision and then execute on that vision. You have a deep understanding of various marketing levers and how to use them to drive customer behavior. You are never satisfied with the status quo and are constantly looking to learn, grow, and innovate. You enjoy diving into projects and getting your hands dirty in the details, whether it's reviewing creative, driving a team forward, or mining insights from imperfect data. You're a flexible team player. You have great business sense and know when to trust your gut. You're customer obsessed.


  • 5-7+ years in customer marketing
  • Knowledge of marketing disciplines: acquisition, retention, brand, media, creative, content, product marketing and partnerships.
  • Proven leadership and people development skills, as well as experience working and influencing cross functionally.
  • Ability to translate merchant business priorities into compelling customer-facing stories that drive results.
  • Proven ability to work with data to understand and analyze performance, optimize plans, make quick decisions and measure impact to the business.

  • Excellent communication and presentation skills, with a high attention to detail.
  • Risk-taker, comfortable in fast-paced environment; capable of managing multiple projects, priorities and managing through ambiguity
  • BA/BS degree with strong academic record. MBA preferred.

You'll make an impact by:

  • Lead seasonal paid campaigns (e.g., Fall Fashion) - from developing the brief, refining the media strategy, approving creative, overseeing execution and analyzing performance
  • Represent fashion category strategies in broader enterprise campaign work (e.g., Back to School)
  • Support Assoc. Director on marketing strategy and execution supporting our Elevated Brands, with the goal to acquire new fashion customers and change perception of Fashion at Walmart
  • Manage quarterly marketing prioritization, translating merchant priorities into our master marketing calendar in close partnership with editorial team
  • Partner with In-Store Experience and Signage teams to elevate the in-store experience and manage seasonal creative signage refreshes / store calendar
  • Manage fashion inputs for always on affiliate (including influencer) and SEM channels

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America