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Job Details


Walgreens

Associate Manager, Media Planning (913515BR)

Retail

All

Yearly

No

Chicago, Illinois, United States

Job Summary

Responsible for the day-to-day coordination, development, and management of audience and insight led media plans for clients of Walgreens Advertising Group (WAG). Support the annual strategic planning and provide actionable recommendations based on outcomes and client-specific goals. Ensures the cross functional team is optimizing internal and external processes and procedures with a goal to streamlined work and optimized client relationships. Lead media planning process and assist in the supervision of the media planning pod’s day-to-day workflow of a specific book of business.

Job Responsibilities

  • Reviews, manages, and responds to RFP requests giving guidance to sales teams.
  • Develops strong and effective media plans based on sound strategies, past performance, and research.
  • Audits media plans and all supporting documents related to the process such as but not limited to: ad specification sheets, insertion orders, billing documentation
  • Formulates, writes, and presents campaign / media recommendations and proposal documents. Oversees day-to-day workloads of Media Planners / Sr. Media Planners and assists in their training and development.
  • Maintains a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.
  • Manages all aspects of the media plan execution, including quality assurance of insertion orders and billing reconciliation.
  • Works with Media Execution and Analytics teams to monitor, analyze, and report campaign results.
  • Collaborates with Insights teams on audiences targeting to align with marketing objectives.
  • Remains abreast of the overall media marketplace and relevant opportunities to clients.
  • Supports process improvement initiatives within the Media Planning team.
  • Creates improvement and better outcomes through innovation / approaching things in new ways.

Basic Qualifications
  • Bachelor’s Degree and at least 2 years of experience with omni-channel planning OR High School/ GED and at least 4 years of experience with omni-channel planning
  • Experience with digital media such as programmatic, social, search, and in-store media
  • Demonstrate creativity and agility when problem solving

Preferred Qualifications
  • Experience with building high-performing media plans inclusive of the audience, message, channel, and measurement strategy.
  • At least 4-6 years of experience as an omni-channel media supervisor or associate director level with programmatic, social, and search experience.
  • Experience with indirect management of team members, including assisting in the development, training and assignment of work/projects to other members of a team.
  • Experience working with annual brand budgets and P&L concepts – revenue, cogs, gross profit margin, operating expenses, and income.
  • Experience working with cross-functional teams in a matrixed environment