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Job Details


Walmart

(USA) Senior Manager, Marketing Planning And Strategy

Retail

All

Yearly

No

Hoboken, New Jersey, United States

Position Summary...

What you'll do...

Senior Manager, Client Solutions - Category Strategy Lead

WALMART CONNECT (WMC)

Walmart Connect is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores.

As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success. Data at Scale, Omni-Channel Solutions, Closed Loop Attribution and a "One Walmart" approach are key differentiators for Walmart Connect.

We aim to serve clients and suppliers across multiple categories with insight-driven strategies and integrated marketing solutions that connect brands with our customers to fuel brand sales. When our clients win, Walmart wins. And, as a customer-centric company, we aim to always create solutions that ultimately serve our Walmart customer.

CLIENT SOLUTIONS

Client Solutions is WMC's integrated marketing center of excellence for centralized, end-to-end insights-led marketing strategy, strategic planning, and omni activation of custom category and client solutions across Walmart's touchpoints-at an unparalleled scale.

We partner with suppliers to co-create industry-first programs and breakthrough experiences that connect brands with Walmart customers, aligning goals with Walmart merchandising and marketing priorities to jointly drive commercial success.

Our competitive edge is having a deep understanding of Walmart customers and categories, access to and influence in enterprise-level strategic planning and decision-making, and passion and knack for creating innovative ways to engage customers and deliver as One Walmart.

While our commitment and obsession is to always deliver on partnership objectives, our greater ambition is to become the leading integrated marketing engine in retail and ecommerce.

To get there, we need exceptionally talented, bright, and driven people with an entrepreneurial mindset. This is your chance and a unique opportunity to being part of our history and future success.

JOB OVERVIEW

Walmart Connect (WMC) is looking for an experienced data-driven media strategist, storyteller and marketing insights guru to partner with WMC Sales & Marketing to drive growth and excellence across categories and accounts.

As WMC's lead sales enablement strategist you will develop and oversee insights-driven strategic output, leading category partnerships with Sales and Marketing-within WMC and across the Walmart enterprise. You will own mining, synthesizing and interrogating category level data to develop omnichannel insights that inform the media & marketing strategies you will recommend that drive growth for Walmart Connect's brand partners. You will be an expert resource on uncovering new opportunities and developing strategies around the Walmart shopper, category, fulfillment channel and media channel and create go-to-market strategic recommendations for your assigned departments and categories. Through Sales, you will also drive a value-exchange and strategic alignment with Walmart category merchants-to help the organization deliver synchronously as one Walmart

This position sits under WMC Marketing and reports to the Director of Client Solutions for assigned Strategic Business Unit.

Ideal candidate profile :

We're looking for an exceptionally ambitious, smart and strategic individual who is excited and capable of creating breakthrough customer-centered strategies to drive growth for Walmart Connect, Walmart and suppliers.

The ideal candidate has a proactive and consultative approach, brings deep industry, retail and media experience, is highly analytical and exceptionally articulate in crafting insights-driven strategies. They are self-motivated and thrive in fast-paced, dynamic environments.

CORE RESPONSIBILITIES

  • Establish and drive a proactive and strong partnership and way of working with the WMC Sales team (Team Leads, Partner Managers and Client Partners) across your key categories and accounts to identify specific goals and needs; build, communicate and execute annual and quarterly roadmaps to deliver; and set, track and report key performance results that demonstrate value and business impact in quantifiable and qualitative terms.
  • Produce and oversee the development of category-specific insights-driven, actionable strategies that support the annual Sales strategy and link to WMC's core ad product, media and marketing solutions-landing on clear and compelling always-on, pulse, and integrated marketing recommendations that help WMC Sales pitch for investment and suppliers achieve goals. Meet deadlines and elevate output.
  • Become WMC's master strategist, empowering WMC Sales to drive internal and external partnerships and growth across key categories and accounts by:
    • Mining and analyzing 1st and 3rd party data to uncover category-level insights, trends and opportunities that address specific seasonal & supplier business objectives for the category.
    • Then, leveraging that data and your observations to develop insights-driven retail media and marketing strategies that deliver growth for Walmart & Suppliers across omnichannel and integrated marketing solutions such as: Always on (website/app), Always In (Walmart stores) and pulse moments (seasonal and category moments).
  • Support Sales and contribute to Supplier JPB, QBR, Top-to-Top, Immersion Days, and "One Walmart" sessions.
  • Join Sales meetings and present material and insights directly to the Suppliers as the expert in the category.
  • Assess and seek input to make recommendations to reprioritize and gain alignment when necessary to deliver on goals and changing needs. Through this, demonstrate operational agility and excellence.
  • Consistently deliver a balance of analytical rigor and storytelling in every single output and communication, always being prepared to convey insights and influence with a strong point of view.
  • Collaborate with broader WMC marketing teams such as brand marketing to highlight category or seasonal insights within external communications.
  • Has the ability to blend analytical skillset with creative-strategic thinking.
  • Demonstrate a spirit of partnership, collaboration, and operational agility and excellence.
  • Be proactive, self-motivated and highly driven.
  • Have an eye for detail and a mind for strategy.


ESSENTIAL QUALIFICATIONS
  • Relevant bachelor's degree for this role. MBA or advanced-level academic degree strongly preferred.
  • Minimum 8 years of experience specifically focused on strategy-driven media/marketing sales enablement, digital or e-commerce media, strategic planning or performance marketing-brand, supplier, agency or media side.
  • At least 4 years of experience managing, coaching and motivating direct reports.
  • Excellent written and verbal communication skills.
  • A balance of right brain, left brain: Being highly analytical, curious by data and articulate in connecting insights to strategies that demonstrate creativity and have a compelling story arc and narrative.


THE BONUS - STRONGLY PREFERRED QUALIFICATIONS
  • Relevant retail and media experience in the context of insights-driven digital media and marketing strategy, as well as ecommerce. Sales enablement strongly preferred.
  • Relevant experience working within the media arm of an omnichannel or e-commerce retailer.


Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...
121 River St, Hoboken, NJ 07030-5989, United States of America