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Job Details


Manager, Marketing Data & Analytics




Full Time

On Site


Newark, New Jersey, United States

Job Classification:

Data Science & Analytics - Data Science & Analytics

Our Business

For over 145 years, Prudential’s diverse and talented employees have been committed to helping customers and their families grow and protect their wealth through a variety of products and services. We are known for delivering on our promises and are recognized as a trusted brand and one of the world’s most admired companies.

The Business

Prudential’s Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Role

We are looking for someone with strong execution and project management skills and is excited about enabling marketing use cases by defining the associated data enablement plans, excited about getting into the weeds; a self-starter with a can-do attitude, excited about working in a collaborative, open-space environment; passionate about data, yet able to whittle it down to what matters; geeks out and has a sense of humor.

This role will report to the Head of Marketing Data Enablement. In this role, the person will build use cases and business requirements for all data needs across the marketing organization, build and expand new capabilities, create the data roadmap and backlog, and partner with CDO teams to get the data plans executed. Some of marketing organization’s key focus areas like Customer Segmentation, Personalization, Lead Management, and Trigger Marketing depend on availability of customer data and you will play a key role in enabling it for the marketing teams. You will get to work in an exciting environment where you will be encouraged to expand your skills, test your creative boundaries, share new ideas, and most importantly - have fun.

Job Responsibilities

  • Partner with key stakeholders within and outside the Marketing organization to assess data needs across business use cases and create data enablement roadmap
  • Work with partners across CDO to manage the data backlog and drive work to execution
  • Drive work on enterprise-wide data foundations that will form the basis of many strategic projects like customer segmentation, personalization, trigger-based marketing, etc.
  • Help define and continuously improve our data collection and visualization stack
  • Be an integral member in contributing towards decisions on which tools to use and how to design the solution
  • Push automation and self-serve capabilities while ensuring accuracy and relevance of reports/dashboards

Your Expertise

What you’ll need to succeed:

  • Bachelor’s degree in Engineering, or Business Administration preferred
  • 7+ years of relevant work experience in marketing and/or data management, or consulting
  • Experience in data management, reporting, data structuring preferred
  • Prior experience with Customer Data Platforms like Adobe - AEP preferred
  • Broad understanding of fundamentals of digital analytics – web analytics tools, tag management systems, A/B and MVT testing, content management/publishing & marketing automation technologies
  • In-depth practical knowledge of PowerPoint and Excel necessary; data visualization experience such as Tableau a plus
  • Exceptional written and oral communication skills, with ability to present and clearly explain data to non-technical executive audiences
  • Strong project management, relationship building and vendor management skills

It’d be a plus if you have:

  • Prior exposure to financial services or insurance industry considered a plus

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit [Register to View] to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at [Register to View] .

Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email to request assistance.