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Senior Director II, Creative - Head of Creative (8261_R-920155)





San Bruno, California, United States

Position Summary...

What you'll do...

We are Walmart's in-house Creative Agency, brand gatekeepers committed to developing breakthrough and distinctive Creative Stories and Design Systems for the Fortune #1 company. Uniquely positioned to hyper focus on customer experience across channels, categories and campaigns, creating content at the speed of retail and culture.

Our mission is to evolve Walmart, from a transactional company to an emotional brand. Using creativity to win hearts, minds, spirits and wallets through storytelling, story living and story selling. Not just buying an impression but making one. Not just with ads but through acts and experiences. Ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business. Tapping into creativity as business driver and multiplier.

We value talent, diversity, innovation, curiosity, collaboration, culture, insights and results.

We are committed to helping people, all people, live better.

Position Summary:

Raise the creative bar at Walmart to drive Brand reputation and cultural relevance through storytelling, ideation, innovation and a focus on diverse talent reflecting the communities we serve. Create a distinctive Brand Voice + Vision, expressed in best in class, breakthrough creative platforms, campaigns, social, experiential + brand acts making a lasting impression and building an ongoing relationship with the customer. Establish Creative as a proactive, forward-thinking discipline at Walmart through strategic and collaborative partnerships, innovative business driving ideas and ways of working. Putting culture in the brand and the brand in culture. Tapping into trends and diverse talent, both internally and externally. Leading the creative process for platform and campaign development with in-house creative teams and agency partners. Driving innovation, processes and workflows that enable Creative to operate at the speed of retail and culture.

Spark creativity, inspiration, innovation, collaboration+ results.

Direct Reports:

  • Creative Copy Lead - Campaign/Voice
  • Creative Art Lead - Campaign/Visual
  • Creative Social Lead
  • Creative Culture + Innovation Lead
  • Creative Experiential Lead

Key Priorities:
  • Brand Voice and Visual Style: Establish and manage Walmart Brand Voice + Visual Style to enable the company to make a lasting impression and an ongoing personal relationship with the customer. Lead the successful development of a human and consistent Voice and distinctive Style, across everything from campaigns, social posts, website, emails to point of sale and packaging
  • Creative Storytelling: Bring ideation, concept and storytelling capabilities in-house at Walmart to develop integrated creative platforms and campaigns, content and experiences. Generating new ideas that can be transformed into integrated solutions across all channels. Oversee creative development of platforms and campaigns., owning final approval authority over concept and production decisions with internal creative teams and external agency partners
  • Social: Build a best in class, always on Social Content Studio. Establish brand vision and voice, process and partnerships that enables Creative to operate at the speed of retail and culture across Walmart Social channels. Partner to develop social creative strategy and playbooks to bolster the brand presence and performance of owned social channels and paid social media. Put culture in the brand and the brand in culture. Drive brand reputation, relevance and engagement. Partner for consistent measurement, optimization and reporting
  • Innovation: Develop a Creative Innovation Lab, a COE for growth mindset, rapid prototyping, test and learn, ideas, experiences, products and processes for Marketing. Collaborate with mixed discipline partners to develop innovative ideas focused on Walmart's business and brand priorities. Drive the reputation of Marketing Creative as a proactive, forward-thinking organization with an innovative approach to storytelling, media and messaging
  • Culture: Creatively put the brand in culture and culture in the brand. Dig for relevant trends, behavior, insights and consumer context. Tap into diverse talent, internally and externally to partner to create content and experiences to authentically drive brand relevance. Partner to infuse creative initiatives with diversity of thought and cultural context. Build a bridge to diverse creators in the communities we serve and partnerships with schools and organizations sharing our passion to grow diverse talent
  • Experiential: Win hearts, minds and wallets not just buying an impression but making one through brand acts and experiences. Lean into unique and innovative storytelling and story selling experiences. Collaborate with Brand Strategy and Store Experiential teams and partner agencies to build brand experiences at scale
  • Collaboration and Partnerships: Partner with a cross-functional team comprised of operations, marketing, product, merchandising, and technology to develop and manage growth activities and roll-out key initiatives, leveraging industry expertise to ensure Walmart remains competitive. Collaborate closely with other department heads and builds relationships that aid in problem solving and support Walmart initiatives, with the ultimate goal of optimizing the customer experience and maximizing revenue generation
  • Optimization and Improvement: Ensures business needs are met through continuous evaluation of the effectiveness of current plans, programs, and initiatives; establishes performance standards; measures progress and adjusts performance accordingly; demonstrates adaptability and promotes continuous learning. Brings bold, never-before-seen ideas to the table that enable the Creative function to lead rather than follow
  • Team Alignment: Leads a high-performing organization that puts the customer at the center of all decisions by providing vision clarity, strategic thought leadership, setting high expectations for results, identifying emerging trends to ensure Walmart has the right omni-channel experience to address trends that align with the business model and member expectations, and inspiring commitment

  • Minimum 10 years of Creative Leadership experience
  • Reputation for leading award winning creative campaigns, content and experiences
  • Passion for creativity with experience pitching ideas that articulate a strategically creative approach
  • History of recruiting, retaining and growing creative teams
  • Experience managing leaders of people
  • Strong interest and passion for storytelling, social, culture, experiential, new tech and systems, and innovation.
  • Excellent creative management skills with the ability to effortlessly meet deadlines on multiple projects with varying timelines.
  • Experience working in a fast paced, high volume, deadline-oriented environment
  • Self-starter; takes initiative and shows continuous growth
  • Excellent written and verbal communication skills
  • A positive team player with an optimistic, enthusiastic attitude able to collaborate with and influence peers to overcome obstacles

Preferred Qualifications:
  • Experience leading transformational change and operating in a complex matrixed organization.
  • Omni-channel Retail experience

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 8 years' experience leading creative teams OR 10 years' experience leading creative teams.
8 years' supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Managing Brand Initiatives for Product Launches, Managing Budgets, Including Budget Forecasting and Reporting Financials, Managing cross-functional teams in a retail creative environment, Managing large scale interactive campaigns in an online creative or related digital field, Managing Vendor Contracts and Relationships, Working for or with creative agencies

Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America