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Job Details


Senior Director II, Creative - Head of Creative Strategy (8261_R-920163)





San Bruno, California, United States

Position Summary...

What you'll do...

We are Walmart's in-house Creative Agency, brand gatekeepers committed to developing breakthrough and distinctive Creative Stories and Design Systems for the Fortune #1 company. Uniquely positioned to hyper focus on customer experience across channels, categories and campaigns, creating content at the speed of retail and culture.

Our mission is to evolve Walmart, from a transactional company to an emotional brand. Using creativity to win hearts, minds and wallets through storytelling, story living and story selling. Not just buying an impression but making one. Not just with ads but through acts and experiences. Ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business.

We value talent, diversity, innovation, curiosity, collaboration, culture, insights and results.

We are committed to helping people, all people, live better.

Position Summary:

Establish Creative Strategy as an internal super power, growing and elevating creative campaign and content capabilities at Walmart.

Turn business challenges into creative opportunities. By deeply understanding the brand and the human context in which it lives, bringing insights and foresights to spark relevant and inspiring creative ideas. Infuse human truths into business objectives and asks to spark creativity + inspiration.

Lead consumer centric creative strategies and creative content planning for all internal campaigns and content across all channels. Part creative thinker and part strategic solver, the head of Creative Strategy should possess highly developed communication skills with the ability to collect and synthesize key business and user insights, understand physical and digital platform best practices and apply their strategic skills to create actionable briefs that inspire award winning, breakthrough, business driving creative. Helping to develop ecosystems that strengthen the creative intent and the resulting go-to-market approach. Partner closely with Creative, Account, Brand and Marketing Strategy, Media, Insights and Measurement leaders to drive results . Working both with internal teams and agency partners.

Spark creativity, innovation, collaboration and results.

Direct Reports:

  • Omni Experience: Editorial Strategy
  • Social Creative Strategy
  • Innovation Lab: Creative Futurist
  • Culture Lab: Creative Culturist
  • Brand Lab: Creative Brand Strategy / Positioning

Key Priorities
  • Translate business asks, objectives and inputs into consumer centric creative briefs infusing them with insights + foresights. Inspire creative strategies and briefs that align WalMart's business objectives with clear consumer truths and channel best practices.
  • Connect the dots with Brand Strategy, Customer Insights and Media partners to tap into consumer insights, measurement and analytics to inform creative development and its distribution for maximum relevance and impact.
  • Look to the consumer, cultural context and trends to put the brand in culture and culture in the brand.
  • As a thought leader, share trends and learnings from emerging platforms and consumer behaviors to shape creative work.
  • Bring best in class creative and competitive examples to inspire breakthrough and innovative work to drive the business and grows the brand.
  • Set the Creative Strategic Vision for owned channels + paid campaigns created by in house creative teams.
  • Drive innovation and "rapid prototyping" to build learnings that can solidify WalMart's presence as an industry leader.
  • Monitor campaigns and content performance for success, relevance and future planning.
  • Partner with head of Creative and Integrated Production to develop Social Micro Content studio. Focus on development of Social Creative Strategy and Creative playbook to define brand voice, expression, content and culture pillars across channels, paid and organic content. Drive brand relevance and reputation.
  • In partnership with Head of Design, stand up Brand Lab to develop owned and private label branding, positioning and communication systems.
  • Share external thought leadership and participate in mentorship and sponsorship programs to continue to build a strong pipeline of young diverse strategic talent

  • Minimum 8 years of Marketing experience leading Creative Strategy
  • History of recruiting, retaining and growing top performing, diverse, creative strategy talent.
  • Excellent executive management skills with the ability to effortlessly meet deadlines on multiple projects with varying timelines
  • Passion for creativity with experience pitching ideas that articulate a strategic approach, grow the business and build the brand.
  • Experience working in a fast paced, high volume, deadline-oriented environment
  • Strong interest in and passion for culture, new media platforms, new technologies
  • Self-starter; takes initiative and shows continuous growth
  • Excellent written and verbal communication skills
  • A positive team player with an optimistic, enthusiastic attitude able to collaborate with and influence peers to overcome obstacles

Preferred Qualifications:
  • Experience leading transformational change and operating in a complex matrixed organization
  • Omni-channel Retail experience

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 8 years' experience leading creative teams OR 10 years' experience leading creative teams.
8 years' supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Managing Brand Initiatives for Product Launches, Managing Budgets, Including Budget Forecasting and Reporting Financials, Managing cross-functional teams in a retail creative environment, Managing large scale interactive campaigns in an online creative or related digital field, Managing Vendor Contracts and Relationships, Working for or with creative agencies

Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America