Salesforce Marketing Cloud Functional Manager (R00101582_Detroit)
Accenture’s Salesforce practice, and we live to see what this platform can do. Since we were one of the first on the scene, we’re the largest global Salesforce practice, not to mention one of the best. In fact, we are the industry-leader for building Salesforce solutions, and we are Master Certified in all 12 industries and clouds. We use tech like Lightning, Einstein, and Bolt to build stronger, better relationships with customers. And we are always learning. We’re building the most resourceful team on the planet, and helping our people with new skills, training, and support to get over 4,200 certifications including Certified Technical Architect (CTA). [Register to View] to find out more about Accenture's Salesforce practice.
A strong Salesforce Marketing Cloud Functional Manager with strong leadership skills and a talent for shepherding projects along in a timely and efficient manner so that companies can do more. Communication and relationship-building skills? You have both in spades and you use them to identify requirements, craft solutions, and get clients to green light proposals. You’re not daunted by sophisticated problems, thanks to your next-level analytical, interpersonal, and time-management skills, and you are phenomenal at bringing out the best in team members.
- Meet with clients to analyze their work practices and understand the nature of their businesses to accurately define needs and customize marketing solutions using the Salesforce Marketing Cloud.
- Own the development of a strategic vision for project (product development, improvements, etc) and embrace the criticality of gaining its adoption.
- Make recommendations based on this analysis – estimate work effort, lead project scoping (as the sole or primary representative), determine required resources, set a realistic schedule, and build accurate communication and governance plans (Project Management 101 if you will).
- Maintain effective client relations and rapport - delivering timely and relevant information with the utmost concern for partners and project impact.
- Running workshops, working closely with the client, able to talk about business requirements and assess campaign impact/value.
- Leading and ensuring the successful delivery of a Salesforce Marketing Cloud solution from a functional standpoint.
- Lead a delivery schedule, keep the team on track, assess risk areas and mitigate impacts to the program
For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. When/if travel resumes, travel for this role is expected to be 50% or less.
Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from several infectious disease experts.
Here’s What You Need
- A minimum of 5 years experience implementing and/or running Salesforce Marketing Cloud (formerly ExactTarget) or other Marketing Automation Tools
- A minimum of 2 years crafting marketing solutions (e.g., capability assessment, requirements gathering, experience design, process reengineering).
- A minimum of 5 years customer relationship management experience (service, marketing and/or sales).
- Bachelor’s degree or equivalent (minimum 12 years) work experience. (If Associates Degree, must have minimum 6 years’ work experience)
Bonus Points If
- Campaign management experience using multiple cloud technologies (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, Pardot, Cheetahmail or Sendgrid)
- Previous technology consulting work experience
- You are well-rounded in both functional and technical aspects of a CRM or Digital Marketing engagement.
- Experience leading a cross-cloud and/or global delivery team
- Salesforce Marketing Cloud certifications (SFMC Email Specialist & SFMC Consultant, SFMC Admin)
As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $99,900 - $168,499 and [Register to View]
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